4 Social media marketing trends you can’t ignore in 2020
January 14, 2020
Forecasting the trends of social media is always fun. It is going through a change almost daily, with new tools and utilities being rolled out, adding more ways to connect, track and maximize your online marketing performance. This is what each company offering website development California focuses on now.
I always like to make my own predictions for the upcoming year, and then look back at them monthly throughout the year to see if I was spot on our way off.
Therefore given below are my trend forecasts for social media marketing in 2020, based on my experiences in 2019 (and beyond) and where things look to be headed as we begin the next decade.
1. Influencer Marketing Will Continue to Grow
Surveys outline, 59% of marketers plan on increasing their influencer budget in 2020.
A web design company California should be aware that consumers are growing increasingly wary of ads in their feeds, and more than ever before, they’re now seeking reviews from people they trust when making purchasing decisions. All of these folks can be friends and family, but this trust circle has expanded to people they follow on Facebook, Instagram, YouTube etc, starting from celebrities to niche artists and experts in specific fields.
SMBs and startups have always benefited from Social media marketing, because it allows small brands with little to no budget to compete with larger brands on the same stage. Many SMBs don’t have the budgets to go after the “named” influencers, so each web design company California sees a larger opportunity for the growth of micro-influencers in the New Year.
2. Shopping on Social Media
I am telling you, this got in motion last year and would continue to grow. Increasingly, you no longer need to leave a certain site or platform in order to make a purchase or a product you’ve found.
Within few clicks, you can go from seeing something you like while scrolling Instagram to sharing your credit card information and making a purchase right then and there. Providing consumers this type of ease and speed can cut your sales funnel almost in half.
I believe we’re going to see more brands shift in this direction, and while currently it’s mainly being used by larger, well-established companies, I think 2020 will give smaller brands, and hopefully even start-ups, access to such tools. A company providing website development California services can help you with that.
3. Stories Will Become Marketers Darlings
For quite some time now, various tales were exclusive to Snapchat, but then Instagram and Facebook Stories came out, and now even YouTube has its own stories format. A SEO services company in California can get you above your competitors for those story related searches.
These tales can deliver viewers with more authentic insight, as the videos are often created on the spot. And there’s a huge range of opportunities in the Stories format. Since Stories content disappears rather quickly, this is the perfect time for marketers to capitalize on fear of missing out (FOMO) and to offer flash sales and deals that only loyal users will learn to look for.
This would then fetch in new users looking to take advantage of “insider” specials, which is a way to skip taking out a sales ad, saving brands cash. Stories can also give those that use them a way to instantly grow engagement – a professional web design company California can add polls to your Stories, or ask questions that can be answered with a simple click.
4. Augmented Reality (AR) Will Become Mainstream
Technology behind AR is evolving at a rapid pace, with increased application for e-Commerce, product discovery, special offers, and more.
Just to give you a practical reference, IKEA now provides consumers the chance to see how its items will look in buyers’ own homes via its AR app.
There’s a heap of potential in this type of technology – realtors, for example, can take prospective home owners on virtual tours of homes, during which paint colors can be modified to suit your needs, walls can be re-located to a different spot, etc. Companies with expertise in makeup can enable potential customers to try on their products while on lunch break, or anywhere they are holding their phone.
AR can be utilized in a ton of ways, and while thus far its usage has been limited, due to technological limitations and/or cost, the barriers for entry are coming down. You can count on this to be a big shift in 2020.
Let us help your company dominate these trends and maximize your profits. Give us a call today.