5 concepts of modern web design that you should consider

January 17, 2020

by webonestudio

Each year, we have been witnessing new elements and different styles in website design begin to emerge. Few elements — when integrated thoughtfully — help tell stories and explain your company. Rest of the elements work to improve how content looks on a specific device. While this does not necessary include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.

But with so many options to choose from, it can be challenging to determine which ones are really worth considering. To ensure you’re able to narrow your focus, we’ve detailed eight important elements of modern web design.

Concept #1: Unique and Large Typography

Almost all the organizations have a particular font or typography that they use to help their customers immediately identify them versus their competitors. Recently, fonts have grown a lot for designers to choose from, making it easier for brands to more accurately express themselves through typography.

Concept #2: Large & Responsive Hero Images

One isn’t required to go far beyond the popular publishing website to see an example of a large hero image:

By ensuring max attention to text and imagery than a CTA or social buttons, Medium creates a strong visual experience that encourages you to scroll down to read more.

Huge heroic pictures are also often placed in the background with text and other content overlaid on top, like on Uber’s website. No matter the approach you utilize, large images can help visually tell your story without having to rely on just text.

Concept #3: Background Videos

All the videos with ability to automatically play in the background can add a lot to a page. These can be utilized to narrate story and insanely reduce the amount of other content that is needed to explain your business.

Let’s take Wistia‘s website, for example. Whenever you get to their homepage a large video automatically starts playing in the background and by clicking on the play button, you get a deeper look at Wistia:

Particularly the background video becomes an awesome way to get the visitor engaged to click-through to the main video.

Concept #4: Semi-Flat Design

In 2013 Apple fundamentally shifted to flat design. To cut is short, flat design would be any element that does not include or give the perception of three dimensions, such as shadows. Flat design loads pretty fast and is quite easy for the user to comprehend.

Following in Apple’s footsteps, many other organizations — both large and small — have shifted to flat design. But, organizations such as Uber have put their own spin on the style by adding subtle shadows and dimensions. Same you can observer the image below the boxes have an element of depth with shadows around them, without overdoing it:

Every time you scroll over any of the boxes on the Uber homepage the shadow disappears and relieves the image behind it.

Concept #5: Hamburger Menus

It is quite possible that almost all the website you come across have a long menu of options to choose from. The biggest benefit of this is that the menu can take the visitor directly to where they want to go. But, the demerit is that they generally take up a ton of valuable screen space.

The hidden, or hamburger, menu changes this. This menu was common in web applications before making its way to web design — even in Google Chrome you can find a hamburger menu on the right-hand side.


Wondering why it’s called a hamburger menu?

If you’re creative and can use your imagination, the three lines that are stacked on top of one another look like hamburger patties. Get it?

WebOneStudio ensures all of these elements are there in your web design so your customers don’t run off to you competitors. Still not convinced? Talk to one our web designers today, book a free consultation at

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